Asobi starts 2011 in high gear with the addition of Automoblox®

Asobi – the UK’s leading ethical toy distributor has just added yet another fantastic new product to its already impressive portfolio – Automoblox® wooden car construction kits.

Automoblox® car RRP £45.00

Based in Buckinghamshire, Asobi has signed an exciting deal as the UK and Eire distributor for Automoblox®, the U.S. manufacturers of these unique wooden cars designed specifically for pre-school children.

Automoblox®, designed to inspire children and develop important skills through creative play, are a perfect fit with Asobi’s mission to provide stimulating toys that don’t have to cost the earth.  The stylish wooden car construction kits allow children to put their own creative stamp on the finished product whilst developing vital skills such as hand-eye co-ordination and fine motor skills.

Automoblox® includes a diverse range of car construction kits of all shapes and sizes including hot rods, sports cars and pick-ups. The mix and match parts are interchangeable too, so the kits are highly collectable.
With no batteries, fiddly bits or technical challenges to hold back the imagination, these award-winning toys encourage a child’s natural creativity.

Automoblox® combines the simplicity of traditional chunky wooden pieces that feel great in a child’s hand with colourful translucent roofs and bright rubber tyres – guaranteeing hours of fun for the young enquiring mind.

Thierry Bourret, Asobi’s owner and founder, said: “With the addition of Automoblox® to our range we are starting 2011 as we mean to go on – with a superb collection of top quality products for the discerning retailer who aims to provide ethical and sustainable toys.”
“We’re absolutely delighted to have Automoblox® on board – they complement our existing portfolio perfectly and offer a unique opportunity for creative play in the vehicle category for UK under-fives,” he added.

Asobi will be exhibiting its new range of Automoblox® products at Top Drawer from January 16th-18th 2011 at Earl’s Court, London and at the London Toy Fair from 25 - 27 January 2011.