GeoToys appoints Asobi - 12th May 2009

Just a week after Asobi reported the coverage of it's Kidsonroof line, in Time Magazine, the company has more good news to report. GeoToys, jigsaw & game manufacturer from Wisconsin, has appointed Asobi Ltd. as its exclusive distributor for retail distribution in the UK & Ireland.

GeoToys main brand is GeoPuzzle, a range of jigsaws where each puzzle is a continent and each puzzle piece a country within that continent. Asobi is launching the European GeoPuzzle immediately, and will have North & South America, Africa & Asia available before later in the year.

GeoToys was established by entrepreneur Bob Galinsky in 2004 he reports, "Since we launched the GeoPuzzle concept it has attracted a lot of interest from the UK & Ireland. I am delighted that we have concluded this agreement with Asobi. We manufactured our first European order in 2008, for Finland of all places. Through our agent we are now looking to extend this distribution into the other major European markets."

GeoToys has sold over $1 million of GeoPuzzles at retail in North America and has won mulitple educational toy awards, including Dr. Toy and Creative Child magazine. GeoPuzzles featured recently on YouTube when Aiden Silva, a boy aged 2, was shown recalling all the names of countries, and their capitals, that he had learned from playing with GeoPuzzles. Now if that's not a recommendation I don't know what is!

GeoPuzzles are manufactured in Germany from recycled cardboard and the European version is ready to ship to the UK in June.

As Asobi MD, Thierry Bourret, points out, "not only is this line 'green' but it is highly educational too. It is the ideal profile for the Asobi line."

The full Asobi range will be exhibited next at Harrogate Home & Gift in July.