Asobi introduces Bioviva - 25th April 2009

Two new names to conjour with. Asobi was formed, at the beginning of the year, by ex Hitachi executive Thierry Bourret to make a wide range of 'Eco Friendly' toy products available to UK & Irish retailers. Something of a lifestyle change there one suspects!

One of these ranges is Bioviva, a French company with a focus on games focused exclusively on green living. The company was formed in 1996 and since has gone from strength to strength with key titles such as Bioviva (The Game), the Enchanted Forest and there latest game Pinturlu. Bioviva games have won numerous awards in France of course but also in Canada and the US. All products are produced from 100% biodegradable materials. The packaging is made without glue and/or staples.

Thierry comments, "Bioviva games make ideal gifts, the giver and recipient get that feel good factor. We are very pleased with the way the games have been received and will be exhibiting them along with our other 'Eco Friendly' products at 3 additional shows later this year, The Harrogate Gift Fair, Autumn Fair at the NEC & Top Draw at Olympia".