Kidzsack Names Asobi Exclusive Distributor for Europe

Award Winning, Eco-Friendly Toy Nurtures Creativity While Encouraging Kids to ‘Play Green’

WEST NEWBURY, Mass. — November  30, 2009 — Kidzsack^TM, an innovator of creative,  eco-friendly toys, announced today that it has signed an exclusive distribution agreement with Asobi for the marketing and sale of its products in the European Union.  Located in Bourne End, Buckinghamshire, England, Asobi is a leading distributor of high quality, creative, eco-conscious toys.  This new partnership builds on the incredible success of the Kidzsack in the North America.

Tina Hill, president of Kidzsack commented, “I’m very excited about the opportunity this new partnership will provide.  The European market is very important to Kidzsack, as there is strong demand for eco-conscious toys.  There are many synergies between Kidzsack and Asobi, both are dedicated to environmental stewardship and inspiring children’s creativity.  With Asobi’s strong relationships and experience in Europe’s toy industry, they are well positioned to provide Kidzsack products to the European market.”

The Kidzsack bag is a line of multifunctional backsacks for children – it is both a bag and a craft project. Each backsack is screen printed with an original design, and has an inside pocket that hold 8 non-toxic, water-based markers. Every child can color their Kidzsack anyway they wish. When they tire of that look – mum or dad can just wash it and the child can start all over again. Made of eco-friendly, 100% organic cotton/poly canvas – the Kidzsack can hold a football, books, or whatever the youngster wants. It is perfect for school, beach or travel.  Earlier this year, the Kidzsack was awarded with Dr. Toy’s ‘Best Play and Learn Vacation Award’ for 2009 and Creative Child Magazine’s Best Toy Award 2009.

Asobi will be exhibiting the Kidzsack at the upcoming Top Drawer show at Earls Court in London from January17th – 19th, 2010, the Toy Fair in London at the Olympia Grand Hall from January 26^th – 28^th, 2010, The Spring Fair International at the NEC Birmingham from February 7th – 11^th, 2010 and The Natural Products show Olympia April 10^th to 12^th, 2010.

About Kidzsack 

Kidzsack was founded in the fall of 2007 by mompreneur Tina Hill with the goal of inventing an environmentally conscious and creative product that could be used over and over again. Kidzsack products are designed to inspire artistic play. Since Kidzsack was founded in 2007, it has already been placed in over 150 retail toy stores, resorts, gift shops and online stores.  It is fast becoming one of the most environmentally friendly, creative and engaging toys for children in North America.   Kidzsack is located in West Newbury, Massachusetts. For more information, please go to www.kidzsack.com.

About Asobi  

 
Asobi is a leading distributor of high quality, creative, eco-conscious toys, located in Bourne End, Buckinghamshire, England.  Asobi represents numerous environmentally friendly brands, including:  Imagiplay, Geotoys, Calafant and Bioviva. Founded in 2007, Asobi is dedicated to protecting the environment for future generations through the promotion of green, sustainable toys and novelties. For more information, please go to www.asobi.co.uk.