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About Us

Welcome to Asobi...
Founded in 2008, Asobi is an unusual and distinctive company.

Beginning with our a name, which means ‘play’ in Japanese, we set out to provide a high quality-play experience for children, an experience that would entertain, educate, inspire and delight. That philosophy will always be at the heart of the company.

Our product range is constantly evolving and growing as we explore new ideas and products for both indoor and outdoor ranges. Different and diverse the products may be, but they have some common characteristics – they are fun, exciting to play with, easy to use, beautifully crafted to extremely high standards – and great value for money!

Based in Warminster, Wiltshire, Asobi trades with many household names such as Argos, Amazon, Boots, Toys R Us, Waterstones, JLP and Toymaster, plus a wonderful plethora of catalogue and Independent gift / toy retailers, so our products are easily available.

Asobi – inspired toys for children today, and helping to inspire their future too.